Privacy Policy

PRIVACY POLICY

WHO WE ARE

Elektrapop is the online store of LIVINGBREEZE LTD, a company registered in England and Wales under company number 15932745. We are the data controller responsible for the personal information you share with us when you visit our website or shop with us.

LIVINGBREEZE LTD
232 Werrington Road
Stoke-on-Trent
England
ST2 9AW

Email: info@elektrapop.com
Phone: +44 7562 887038

We take your privacy seriously. This policy explains what information we collect, why we collect it, who we share it with and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. THE INFORMATION WE COLLECT

Information you give us

When you create an account, place an order, sign up to our newsletter or get in touch, you may give us:

your name, delivery and billing address, email address and phone number
your account login details
payment information, which is processed directly by our payment providers
the content of any messages, enquiries or reviews you send us
answers you give in surveys or forms

Information we collect automatically

When you browse our website, we may collect:

technical information such as your IP address, browser type, device and operating system
how you use our site, including the pages you view and how long you stay
details of your orders, such as what you bought, when and for how much
your approximate location, based on your IP address

Information from other sources

We may receive information about you from:

payment providers, to confirm your payment and help prevent fraud
delivery partners, to update you on the status of your parcel
social media platforms, if you interact with us there or choose to sign in using a social media account

2. HOW WE USE YOUR INFORMATION AND OUR LAWFUL BASIS

We only use your personal information when the law allows us to. We rely on the following lawful bases:

Contract: when we need your information to process your order, deliver your items, handle returns and manage your account.

Legitimate interests: when we use your information to run and improve our business, for example to understand how customers use our website, prevent fraud and keep our site secure, provided this does not override your rights.

Legal obligation: when we need to keep records for tax and accounting purposes or respond to lawful requests.

Consent: when you have agreed to something specific, such as receiving marketing emails or allowing non-essential cookies. You can withdraw your consent at any time.

In practice, we use your information to:

process, deliver and update you about your orders
handle returns, exchanges, refunds and customer service enquiries
manage your account
send you marketing emails about new collections and offers, if you have opted in
show you products we think you will like
improve our website, products and service
protect our business and customers from fraud and misuse
meet our legal and accounting obligations

3. WHO WE SHARE YOUR INFORMATION WITH

We never sell your personal information. We only share it where necessary with:

our ecommerce platform and website hosting provider
payment providers, to process your payments securely
delivery and courier companies, to get your order to you
email and marketing service providers, if you have subscribed to our updates
IT, analytics and security providers who help us run the website
professional advisers such as accountants and lawyers
authorities or regulators, where we are required to by law

Anyone we share your information with is required to keep it secure and only use it for the purpose we have shared it for.

If our business is ever sold or merged with another business, your information may be transferred to the new owner so that they can continue to serve you.

4. COOKIES

Our website uses cookies and similar technologies to make the site work properly, remember your shopping basket and understand how visitors use our pages. Essential cookies are needed for the site to function. We only use non-essential cookies, such as analytics and advertising cookies, if you agree to them through our cookie banner. You can change your choices at any time, and most browsers also let you block or delete cookies.

5. YOUR CHOICES

Marketing: you can unsubscribe from our emails at any time by clicking the link at the bottom of any marketing email or by contacting us.

Cookies: you can manage your cookie preferences through our cookie banner or your browser settings.

Online advertising: you can find out more about how online advertising works and how to opt out at youronlinechoices.com.

6. YOUR RIGHTS

Under UK data protection law, you have the right to:

ask for a copy of the personal information we hold about you
ask us to correct information that is inaccurate or incomplete
ask us to delete your information
ask us to restrict how we use your information
object to us using your information, including for direct marketing
ask us to transfer your information to another organisation
withdraw your consent at any time, where we rely on consent

To use any of these rights, please contact us at info@elektrapop.com. We may need to confirm your identity before responding. We will reply within one month, and there is usually no charge.

If you are unhappy with how we have handled your information, please contact us first so we can try to put things right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire
SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113

7. HOW WE KEEP YOUR INFORMATION SAFE

We use appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. Our website uses secure encrypted connections, and payments are handled by specialist payment providers. While we work hard to protect your information, no system can ever be guaranteed to be completely secure.

8. HOW LONG WE KEEP YOUR INFORMATION

We keep your personal information only for as long as we need it for the purposes described in this policy. Order and transaction records are kept for six years to meet our tax and accounting obligations under UK law. If you have an account, we keep your account details for as long as your account is active. Marketing information is kept until you unsubscribe.

9. INTERNATIONAL TRANSFERS

Some of our service providers may store or process information outside the United Kingdom. Where this happens, we make sure appropriate safeguards are in place, such as transfers to countries recognised by the UK as providing adequate protection, or the use of the UK International Data Transfer Agreement or approved contractual clauses.

10. LINKS TO OTHER WEBSITES

Our website may contain links to other websites, such as our social media pages. We are not responsible for the privacy practices of those websites, so we recommend reading their privacy policies.

11. CHILDREN

Our website is not intended for children, and we do not knowingly collect personal information from anyone under the age of 13. If we discover that we have collected information from a child under 13 without the consent of a parent or guardian, we will delete it as soon as possible.

12. CHANGES TO THIS POLICY

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date at the top.

13. CONTACT US

If you have any questions about this policy or how we use your information, please get in touch:

LIVINGBREEZE LTD, trading as Elektrapop
FAO Data Protection
232 Werrington Road
Stoke-on-Trent
England
ST2 9AW

Email: info@elektrapop.com
Phone: +44 7562 887038